Bethesda Organics is a brand of bath and body products made with the finest vegan and organic ingredients. To convey the premium quality of the products and ingredients, we designed a visual identity and e-commerce website that communicate purity and refinement in a way that clearly stands out from the repetitive visual code of the industry.
We focused on making products and ingredients irresistible to look at in every viewport size.
The sharp, colorful photography provides an almost tactile experience enhanced by discreet yet engaging animations, refined typography, and black and white accents for contrast.
We also designed the product labels, choosing the castor fruit as the symbol for the brand, as it is a key ingredient and its bright red spikes are a great representation of the uniqueness of Bethesda Organics
